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Articles from Torani

Torani’s Opportunity-Driven Manufacturing Strategy Powers Climb Toward $1 Billion
As U.S. manufacturers struggle to hire and retain talent, century-old flavor company Torani is defying this trend by growing and scaling its manufacturing, leading the way to a bold future for the industry. The mid-market company is rapidly expanding its San Francisco Bay Area operations with an exceptionally high retention rate of 94.8%, well above the manufacturing industry average of 71.4%.
By Torani · Via Business Wire · July 29, 2025
Torani Unveils Whimsical “Flavor Factory” Pop-Up for Its 100th Anniversary
Global flavor company Torani will continue its 100th anniversary celebrations by welcoming visitors into a colorful and fantastical “Flavor Factory” pop-up experience April 11 through 13, 2025. This immersive imaginarium of flavor takes visitors through Torani’s rich history, where guests can explore a century of flavor, craft unique beverage concoctions with the help of “Syrup Sommeliers” and get a taste of the bold flavors shaping the future.
By Torani · Via Business Wire · April 2, 2025
Torani Launches First Zero-Calorie Beverage Sauce Designed Exclusively for Cold Drinks
Global flavor company Torani, celebrating its 100th anniversary this month, remains at the cutting edge of flavor innovation with the launch of its newest addition to a portfolio of over 160 syrups and sauces: Torani Zero Calorie Beverage Sauce.
By Torani · Via Business Wire · February 25, 2025
Global Flavor Icon Torani Celebrates 100 Years with Cross-Country Pop-Up Tour, Nostalgic Throwback Flavors & Non-Profit Grant Program
Torani kicks off its 100th anniversary celebration today on National Latte Day, honoring its legacy as the inventor of the first flavored latte. From humble beginnings as a small mom-and-pop business offering just five flavored syrups, Torani has grown into a global flavor powerhouse, producing over 160 syrups and sauces enjoyed in more than 30 countries worldwide.
By Torani · Via Business Wire · February 11, 2025
Torani and Ferino Distillery Partner to Preserve the Iconic Amer Liqueur
As Torani approaches its milestone 100th anniversary in 2025, the company today announced a step toward evolving its portfolio as part of its commitment to keeping traditions alive while looking to the future. With plans to cease production of its iconic Amer liqueur in March 2025, Torani will transfer the confidential formula to Nevada-based Ferino Distillery free of charge. The distillery will add the proprietary recipe to its product line in April 2025, ensuring no disruption in availability. This transition ensures the beloved liqueur remains accessible to devoted fans while allowing Torani to focus on expanding its portfolio as the company enters its second century of innovation.
By Torani · Via Business Wire · December 10, 2024
Torani Celebrates 100 Years with “Flavor of the Century” Launch, Donating 100% of Profits to Organizations Creating Opportunity
Leading flavor company Torani is ringing in its 100th anniversary with the release of Torani Diamond Syrup, its special edition “Flavor of the Century” and a spin on the company’s annual “Flavor of the Year” campaign. This celebratory flavor honors the company’s rich history and unwavering passion for flavor innovation, with 100% of profits from sales of Diamond Syrup going to non-profit organizations across the U.S. that align with Torani’s mission of “flavor for all, opportunity for all.”
By Torani · Via Business Wire · November 13, 2024
Zero Layoffs in 99 Years: Torani Redefines What It Means to be a “People-First Company” as it Surpasses $500 Million in Annual Revenue
Global flavor company Torani released new internal data today showing an employee tenure rate 47% higher than the national average, proving that creating opportunities for team members—at a time when many companies are eliminating them—is the most effective way to drive engagement and long-term success. As the company looks ahead to its 100th anniversary in 2025, it has surpassed the $500M revenue mark and maintained its record of never conducting a single layoff.
By Torani · Via Business Wire · October 1, 2024
Torani Unveils Fall’s Must-Have Flavor: Salted Honey Butter Syrup
Torani, a leader in the flavor industry for 99 years, today announced the newest addition to its portfolio of more than 150 syrups and sauces: Torani Salted Honey Butter Syrup.
By Torani · Via Business Wire · August 13, 2024
The “Flavor of Change”: Torani CEO Leads Industry Innovation for Over 30 Years, Welcomes New President Tai Doong
Leading flavor company Torani has flourished under the leadership of CEO Melanie Dulbecco for over three decades, recording a 20% compound annual growth rate (CAGR) for the past 33 years and an employee tenure rate 53% higher than the national average.
By Torani · Via Business Wire · June 25, 2024
Torani Teams Up with Armstead Academic Project to Host “Career Camp,” Unlocking Educational & Career Pathways for Students
Torani, a leading flavor company since 1925, is partnering with the Armstead Academic Project (AAP) on the non-profit’s new “Stay Hungry” Career Camp pilot program.
By Torani · Via Business Wire · April 16, 2024
Torani Launches Dragon Fruit Syrup: A Vibrant, Subtly Sweet & Easy-to-Mix Flavor
Torani, a leader in the flavor industry for 99 years, today announced the newest addition to its portfolio of more than 150 syrups and sauces: Torani Dragon Fruit Syrup.
By Torani · Via Business Wire · April 9, 2024
Torani Shoots for the Stars with 2024 Flavor of the Year: Puremade Galaxy Syrup
Torani, a leading flavor company since 1925, today announced its 2024 Flavor of the Year: Torani Puremade Galaxy Syrup. The newest addition to the company's extensive portfolio of over 150 syrups and sauces is Torani’s first foray into the world of 'fantasy flavors,' aligning with consumers’ desire for both escapism and all things outer space. The genesis of this futuristic, space-inspired flavor was informed by years of market research and data analysis, and crafted with the expertise of Torani’s dedicated team of flavor scientists.
By Torani · Via Business Wire · November 15, 2023
Torani Outpaces National Employee Tenure Average by More Than 53%, Driven by Longstanding People-First Approach
Torani, a leading flavor company since 1925, released new internal data today showing its average tenure rate has reached 6.3 years, outpacing the national average by more than 53%. This above-average tenure rate, combined with the company’s nearly 100-year history with no layoffs, underscores that Torani’s unwavering people-first philosophy is its “secret sauce.”
By Torani · Via Business Wire · October 26, 2023
Torani Is Turning Up the Heat This Summer With Its Newest Flavor: Sweet Heat Syrup
Torani, a leader in the flavor industry for nearly 100 years, today announced the newest addition to its portfolio of more than 150 syrups and sauces: Torani Sweet Heat Syrup.
By Torani · Via Business Wire · August 1, 2023
Torani Taps Into Nostalgic Flavor With Its Newest Addition: Kettle Corn Syrup
Torani, a leader in the flavor industry for nearly 100 years, today announced the newest addition to its portfolio of more than 150 syrups and sauces: Torani Kettle Corn Syrup.
By Torani · Via Business Wire · March 29, 2023
Torani Celebrates World Water Day With New Rinse Water Savings Project
In celebration of World Water Day, Torani, the nearly 100-year-old flavor company, today announced its new Rinse Water Savings Project, which has saved more than 25% on daily water usage. Since implementing its Rinse Water Savings Project in September 2022, Torani has saved over 3.5 million gallons of water in its manufacturing processes and expects to save a total of six million gallons in the first twelve months.
By Torani · Via Business Wire · March 22, 2023
Toasted Black Sesame is Torani’s 2023 ‘Flavor of the Year’
Torani, a trusted leader in the flavor industry since 1925, revealed its 2023 Pourcast Flavor of the Year today: Torani Puremade Toasted Black Sesame Syrup. This distinctive, globally inspired flavor joins the company’s diverse lineup of over 150 syrups and sauces and is available now on Torani.com. Torani’s Puremade Toasted Black Sesame Syrup leans into two major consumer trends. The first is “culinary tourism,” characterized by consumers’ desire to experience other cultures by tasting their most interesting flavors. The second trend is “Instagrammable” experiences, driven by Gen Z's growing interest in bright, eye-catching, and highly photogenic foods and beverages.
By Torani · Via Business Wire · December 15, 2022
Torani Shrinks Manufacturing Gender Gap, Increasing Women in Frontline Positions by 625% in the Last Five Years
National Manufacturing Week – Torani, the trusted leader in the flavor industry for nearly 100 years, has doubled down on its efforts over the last five years to increase the number of women in frontline positions and has seen a five-fold uptick of women in manufacturing roles thanks to automation, upskilling roles, and a dedicated focus on increasing diversity.
By Torani · Via Business Wire · October 6, 2022
Torani Announces its ‘Flavor of the Year’ for 2022, Launching First-Ever Campaign Dedicated to Flavor
Torani, a trusted leader in the flavor industry for nearly 100 years, revealed its first-ever Pourcast Flavor of the Year today: Torani Puremade Salted Egg Yolk Syrup. This distinctly delectable and versatile flavor is a rising star on the global flavor scene, joining Torani’s existing lineup of over 150 syrups and sauces.
By Torani · Via Business Wire · December 15, 2021
Torani Unveils Three New Trendsetting Flavors That Mix Well with a Variety of Beverages
Torani, a leader in the flavor industry for nearly 100 years, is proud to introduce three new flavors to its lineup: Puremade Chocolate Hazelnut Sauce, Puremade Mangonada Syrup, and Puremade Black Sugar Syrup. These on-trend products deliver amazing flavor with clean ingredients and no GMOs.
By Torani · Via Business Wire · June 8, 2021