Articles from WHOOP

WHOOP, the human performance company, today announced that Quest Diagnostics (NYSE: DGX), a leading provider of diagnostic information services, will be the U.S. lab provider for WHOOP Advanced Labs, a new WHOOP feature that provides laboratory insights supporting health and performance. The offering will provide the option to purchase Quest’s clinical laboratory testing, schedule an appointment for testing, and receive test results within the WHOOP app. WHOOP Advanced Labs is scheduled to launch this fall.

WHOOP, the human performance company, is proud to announce a new partnership with award-winning singer-songwriter and global music sensation Niall Horan. In addition to joining WHOOP as a brand ambassador, Horan has also invested in the company, aligning with its mission to unlock human potential through personalized health and performance insights.

WHOOP, the human performance company, today introduces WHOOP 5.0 and WHOOP MG — two next-generation wearables designed to unlock a new approach to personal health and longevity. Paired with a redesigned WHOOP experience, the devices offer 14-day battery life in a sleeker, seven percent smaller form - and introduce category-defining features, including Healthspan with WHOOP Age, Heart Screener with on-demand ECG, Blood Pressure Insights, and more.

WHOOP, the human performance company, today announced a new Body Composition and Weight Trends feature that has been designed for seamless integration with WITHINGS, which is also a world leader in connected health and inventor of the first smart scale. The new feature gives members the opportunity to measure and manage advanced body composition and weight metrics, addressing the requests from nearly a quarter of WHOOP members who have cited weight management as a top motivator for their health journey.

Following nearly two years of meticulous product development and rigorous testing, ASSOS and WHOOP are thrilled to announce their new partnership and unveil a new garment that was thoroughly tested to seamlessly integrate cutting-edge technology with the finest craftsmanship in cycling apparel, the Mille GT WHOOP Bib Shorts C2 and UMA GT WHOOP Bib Shorts C2. This collaboration marks a significant stride in the evolution of cycling gear, merging the realms of data-driven performance with a premium design that is proven to be the most comfortable and accurate for optimal data collection from cyclists.

Will Ahmed, Founder and CEO of WHOOP, as well as Emily Capodilupo, Senior Vice President of Research, Algorithms and Data at WHOOP, have been named to the third annual Tech Power Players 50, a list of the most influential – and interesting – people in the New England technology scene, as ranked by The Boston Globe’s business journalists and an external advisory. This recognition is well-timed as WHOOP has recently expanded its global footprint to over 56 markets worldwide with further launches anticipated in the coming months. The company has also recently welcomed new C-suite leaders to deliver on the WHOOP mission of helping people achieve their goals by providing best-in-class wearable technology, actionable feedback, and personalized recommendations across recovery, sleep, strain, and health.

WHOOP, the human performance company, today announced Cristiano Ronaldo, the legendary football icon, as an official global ambassador and investor. This represents one of Ronaldo's most significant investments to date. Ronaldo joins the company’s growing roster of global ambassador investors, including Patrick Mahomes, Michael Phelps, Eli Manning, Rory McIlroy, and more. Announced earlier this morning on Instagram Live, this partnership signifies the company’s global growth trajectory and commitment to revolutionizing the world of human performance.

WHOOP, the human performance company, today announced the expansion of its global footprint, now shipping to 56 markets worldwide, with more launches ahead. Additionally, the WHOOP app is now available in Italian and Spanish (Latin America), as well as English, French, and German. To support continued growth and momentum, WHOOP named new leaders to its C-suite to deliver on the WHOOP mission of helping people achieve their goals, by providing best-in-class wearable technology, actionable feedback, and recommendations across recovery, sleep, strain, and health. To help everyone start their journey, WHOOP is currently offering a one-month free trial that can be accessed on WHOOP.com.

WHOOP, the human performance company, today released its annual Year in Review, highlighting the ways members unlocked their healthy obsessions in 2023, and identifies health and wellness patterns for 2024. The WHOOP community increased its commitment to their overall health and fitness and gained invaluable insights across Sleep, Strain, Recovery, and Stress, as WHOOP turns a dynamic understanding of the body into a healthy obsession, made possible by its latest innovations including Stress Monitor, Strength Trainer, and WHOOP Coach.

WHOOP, the human performance company, today announced the launch of WHOOP Coach – an advanced generative AI feature – that promises to revolutionize the wearables market.

WHOOP, the human performance company, today announced the official opening of its new global headquarters located in the heart of Kenmore Square, a beloved Boston neighborhood that’s home to the oldest stadium in Major League Baseball, Fenway Park. The new 121,000 square-foot space spans eight floors that offer panoramic views of the city including the landmark Citgo Sign, Charles River and Fenway Park. Within the new headquarters, employees will have access to various amenities including the WHOOP Cafe, a rooftop collaboration space with tables and seating, lactation rooms and private spaces for relaxation and meditation. These particular areas of the office encourage employees to take a minute to recharge, keeping with the company’s mission of helping people focus on their recovery, a concept that was first established by WHOOP when the brand got its start more than a decade ago.

WHOOP, the human performance company, today announced the launch of its brand campaign “The Best Obsess.” The campaign underscores the company’s mission to unlock human performance by encouraging members to embrace their healthy obsessions. “The Best Obsess” recognizes that some of the top performers in the world don’t view themselves as talented - rather, obsessed and deeply committed to self improvement. By tracking data through WHOOP and adhering to recommendations across sleep, strain, recovery, and stress, members of all stripes can achieve any goal, passion, or pursuit. The creative for the WHOOP “The Best Obsess” campaign showcases the deep commitment of some of the world’s high performers including rock climber Alex Honnold, Whole30 co-founder and CEO Melissa Urban, the most decorated swimmer of all time, Michael Phelps, leading entrepreneur Steven Bartlett and Liverpool football star Virgil Van Dijk. Each of these key leaders openly discuss their personal obsession with their performance by leveraging insights from WHOOP, allowing them to be the best version of themselves.

Will Ahmed, Founder and CEO, WHOOP has been named to the Tech Power Players 50, a list of the most influential – and interesting – people in the local technology scene, as ranked by the Globe’s business journalists and an external advisory committee. WHOOP is a Boston-based human performance company and this marks the second consecutive year that Will Ahmed has been included on the list.

WHOOP, the human performance company, today announced the launch of Strength Trainer, a new feature that allows members to measure strength training exercises and quantify the physiological impact of muscular load. With this launch, WHOOP 4.0 becomes the first and only wearable to measure how strength training impacts the body. This all-new feature tracks exercises, reps, and weight usage to quantify muscular load, using the accelerometer and gyroscope sensors to calculate the strain that’s put on the musculoskeletal system. That muscular load is now factored into the WHOOP Strain score to provide a more comprehensive and advanced view of the demands placed on the body.

WHOOP, the human performance company, today announced the addition of its Stress Monitor feature and breathwork protocols, created in partnership with Dr. Andrew Huberman, esteemed professor of neurobiology and ophthalmology, host of the top-ranked Health & Fitness podcast Huberman Lab, and member of the company’s Scientific Advisory Council. Stress Monitor closely tracks daily stress levels in real-time through continuous heart rate variability (HRV) and resting heart rate measurements, and coaches WHOOP members through scientifically-validated approaches to managing physiological stress.

WHOOP has been named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2023.

Today, WHOOP, the human performance company, and Ashley Addiction Treatment (Ashley), a nationally-recognized leader in evidence-based treatment of substance use disorders, announce a new research partnership to study recovery and relapse by leveraging objective health data from WHOOP Unite alongside subjective patient feedback. In support of these efforts, WHOOP launched the WHOOP Gateway, an innovative hardware and software solution that enables healthcare providers to tap into 24/7 patient physiological insights.

WHOOP, the human performance company, and TYR, the leader in swimming innovation, today announced an apparel partnership to bring the world’s first truly smart swimsuits to market. The two brands have developed swimwear that pairs TYR’s famed performance-first fit and fabrics with WHOOP Any-Wear™ Technology to offer a new way to optimally track workouts in the water. Swimmers, triathletes, functional fitness enthusiasts, and more can now use TYR x WHOOP Durafast® Elite Jammer Swimsuits and TYR x WHOOP Durafast® Elite Diamondfit Swimsuits to level up their training in the pool.

WHOOP, the human performance company, today announced groundbreaking research that could pave the way to prevent preterm infant morbidity and mortality, and improve the lives and health outcomes of premature infants worldwide. At a time when women’s health is under attack and it is more difficult than ever for women to access high-quality healthcare, WHOOP has uncovered a first-of-its-kind pregnancy digital biomarker for noninvasive prescreening for premature birth. In the United States, preterm birth is the second leading cause of infant mortality and 35.8% of all infant deaths are preterm-related.

WHOOP, the human performance company, today announced its entry into brick-and-mortar retail through Best Buy. WHOOP 4.0 and certain accompanying accessories like Battery Pack 4.0 and SuperKnit Bands are now available at more than 200 Best Buy retail locations nationwide as well as bestbuy.com.

WHOOP, the human performance company, today announced the launch of the WHOOP Scientific Advisory Council to enhance health research, influence product and feature innovations, and contribute to the overall membership experience. The Scientific Advisory Council will also leverage their diverse expertise to develop new benefits for WHOOP Unite, a comprehensive solution dedicated to supporting organizations across a wide range of industries with coaching, insights, and health programs.